Designing a poster series to celebrate Amazon’s original fonts, Bookerly and Ember.
David Adjaye is a young and one of the most recognized architects of his generation from the U.K. This exhibition design highlights his use of materials bespeaks design and the ability to sculpt and showcase light.
Because of David Adjaye’s specific talents the exhibition approach focuses on how natural light casts shadow on objects. Taken from the first letter in his last name, models with different surface textures were constructed in the shape of the letter "A" using only white materials. These models were photographed on the white background to study how the shadow would be cast. These photos were then used throughout the exhibition materials.
iRiS is a quarterly magazine introducing Japanese culture through the eyes of Japanese artists, with photography as a particular focus. Each issue consists of approximately 100 pages, including four features and six departments.
While studying Rudolph Schindler and his house (registered as a historical heritage site) in West Hollywood, I explored various aspects of sequential story-telling through both print and spatial media. All images were shot with black and white film and using Contax medium format and Nikon F3 cameras, allowing me to incorporate my interest in photography into this project.
Beginning with a typographically-driven identity system, I re-branded The Annenberg Space for Photography in Century City with a name change to AIM (Annenberg Imaging Museum) for simpler recognition. The name now relates both to the museum’s primary benefactor and a basic premise of photography itself.
I explored how the new identity could visually and seamlessly translate from print-based communications, to screen-based interactions, to environmental dimensions. The identity responds to the unique opportunity of each medium and it was translated successfully because of understanding the purpose of each medium.
This new brand identity system for Canon Inc. begins with designing an iconic identity that can be visually translated beyond the print context context. The identity guideline book demonstrates how the new identity flexes across various transmedia applications.
Tori is a wild-bird watching and feeding kit for people who are new to bird watching. It includes wild bird favorite feeds (10 oz. of peanuts, sunflower and safflower seeds), binoculars, and accessories to turn these wooden boxes, made from Spanish Cedar, into bird feeders for both food and water. Because these boxes are used as feeders, I used dovetail joints (a form of box joint where the fingers are locked together by diagonal cuts) on the wooden boxes to eliminate the use of nails that could rust in the long term.
Nan Goldin is an American photographer known for documenting a subculture in the ‘80s and ‘90s in an intimate style. Subculture is a cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member. This exhibition design highlights a theme of intimacy that Nan Goldin successfully established between her and her models. I designed the catalog that feels like a journal and conveys a feeling of intimacy.
Changing Landscape is a digital publication introducing how landscape changes could occur. In this issue, I introduced four different types of landscape changes caused by flood, tsunami, glacier, and drought.
The great American Writers Series is an eight-page booklets, including biographies and bibliographies of some of the most famous American writers of all time.
Logo designs in both typographically driven logotypes and symbolic logomarks.
During my time at Art Center, my view of digital technology in graphic design has evolved tremendously. While I still have a great passion for printed material, I also have focused on designing for digital media.
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